A local business like a bed and breakfast can use a lot of help in online marketing. The good news is that it doesn’t have to be expensive because of a number of social media platforms saturating the market today. If you haven’t joined the technology bandwagon yet, it’s about time to start taking advantage of these free marketing tools that you can manage yourself.

Blogging

Attract potential guests to your website by showing them your expertise on the local area. Write blog posts about homemade recipes that your B&B serves, town events and festivals, area attractions, and fun things to do for travelers. Well-written and engaging blogs will encourage your site visitors to contact you when planning their itinerary or to ask just about anything about the area. Connect with them and you’ll reap the rewards later on with full bookings! Here’s a great example of a bed and breakfast blog by the Inn on Golden Pond!

inn on golden pond blog

Twitter

Make use of Twitter’s 140 characters to announce B&B specials, promos, and events to your followers. This social media platform is also an effective way of communicating directly with your potential customers. Just make sure to have a consistent presence online, and respond to any questions or feedback they may have. Tweet at least four to six times every day, and it doesn’t always have to be business-related. Tweet powerful quotes, or share captivating or funny images that will help you connect to your followers. Look at how Ledges Hotel in the Pocono mountains share updates on their Twitter newsfeed.

ledges hotel twitter

Facebook

Who doesn’t have Facebook anymore? Create a page for your bed and breakfast and instantly share photos and status messages to your clientele. Encourage them to post their own photos to your page, which can help in adding a social aspect and community to your B&B. Seeing beautiful images of your property and the nearby attractions will also draw in travelers and get them excited about visiting. Get some tips on how the Inn & Spa at Cedar Falls in Hocking Hills, Ohio, maximizes their Facebook page.

inn and spa at cedar falls facebook

Google+

Don’t ignore the power of Google+ in helping your website rank higher on search results. A great proportion of Internet users have Google as their main search engine, so it’ll be for your best interests to be on Google’s good side. Create a Google+ page for your business, fill out all the information needed, and get verified. If you have an on-site restaurant, spa, or event facilities, add them to your list of business categories. And don’t forget to post status messages, photos, and videos to your page and keep it active! A successful example is the Google+ page of the Gateways Inn and Restaurant located in Lenox, MA.

gateways inn google

 

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